Experience

Manager – Corporate Accounts

Allen Americans Professional Hockey Club

June 2016-Present

  • Earned over $101,000 in cash revenue for the 2016-17 season
    • Negotiated over $28,000 of in-kind sponsorship
  • Enhanced clients’ brand engagement with fans through corporate sponsorships.
  • Collaborated with marketing directors and agencies.
  • Developed online & in-arena marketing plans for corporate and local brands based on business objectives.
  • Oversaw activation & fulfillment of sponsor contracts.

Account Executive – Sales and Service

Allen Americans Professional Hockey Club

August 2015-June 2016

  • Prospected and closed new season ticket, sponsorship and group ticket accounts.
  • Consistently met and exceeded sales goals, reaching 129% of overall revenue goal Sept.-Dec.
  • Renewed 95% of full, half and partial season ticket accounts.
  • Led account executives in earned revenue in October, November, December & March.
  • Contributed to 13% increase in team season ticket sales, ranking third in the ECHL.

Intern – Athlete Marketing

MVP Sports Group

May 2014-August 2014

  • Solicited sponsorships for client charity events including in-kind trade sponsorships
  • Secured memorabilia, gift bag items and donations for silent auction items.
  • Assisted in developing social media marketing opportunities for clients.

Student PR

Risi Competizione Ferrari Racing

September 18-20, 2014

  • Member on an elite team of journalism students.
  • Wrote original content for the Risi Ferrari Racing team that was published to both the team’s Twitter, Instagram and website serving to market the team during the Lone Star Le Mans weekend.
  • Can view the work here

Director of Public Relations

Interfraternity Council at the University of Texas

June 2014-December 2014

  • Promoted the IFC through Facebook, Instagram and Twitter.
  • Created original content for the IFC website and social media channels.
  • Communicated information and features on behalf of the organization.

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